Baron Bishop, a fragrant adventure shared by a mother, Mary Heidrich, and son, Laszlo Etro. This project is the fruit of olfactory encounters and experiences: from sharp pine resin cutting glacial Swiss temperatures to exquisite floral compositions tumbling down private balconies, filling the springtime air of Milano. From exotic travels to Istanbul’s Spice Bazaar to the calm, salty late summer Balearic breeze. From the enveloping musky, earthy smell of frankincense in Muscat to the zesty and fresh Central Florida citrus groves.
Our mission is to convey site specific experiences that connect the senses of smell and vision, bridging the online to the offline, all brought to life through the formulation of fragrances and the art of storytelling.